The main objectives of the project were to:
- Rebrand the organization with a new logo, color palette, and font choices
- Develop a content strategy and write compelling copy that clearly communicates the organization's mission and values.
- Design and develop a custom website using Webflow that is easy to navigate and visually appealing.
- Increase the organization's visibility and reach through effective SEO and marketing strategies.
We began the project by working closely with the CPL team to understand their vision and goals for the organization. We conducted extensive research to gain insight into their target audience and the types of messaging that would resonate with them.
Next, we rebranded the organization with a new logo, color palette, and font choices that reflected its values and mission.
Once the brand identity was established, we focused on the website. We worked with the CPLIM team to develop a content strategy that effectively communicates the organization's mission and values. We then wrote all the copy for the website, ensuring that it was compelling, informative, and easy to read.
We designed and developed the website using Webflow, creating a custom layout that was visually appealing and easy to navigate. We added useful features to improve the user's experience, such as a donation form, a newsletter sign-up form, and information about upcoming events and initiatives.
Finally, we implemented a comprehensive SEO and marketing strategy to increase CPLIM's visibility and reach. This included optimizing the website for search engines, creating social media profiles, and running targeted online advertising campaigns.