The main objectives of the project were to:
- Develop a cohesive and compelling brand identity for Girls For STEM
- Write compelling copy that clearly communicates the organization's mission and values.
- Design marketing materials, including social media graphics and promotional flyers
- Develop a content strategy and create engaging video content for the organization's YouTube channel.
- Design and develop a custom website using Webflow that is easy to navigate and visually appealing.
- Increase the organization's visibility and reach through effective SEO and marketing strategies.
We began the project by working closely with the Girls For STEM team to understand their vision and goals for the organization. We conducted extensive research to gain insight into their target audience and the types of messaging that would resonate with them.
Next, we designed a new brand identity for Girls For STEM that reflected their values and mission. This included a new logo, color palette, and font choices. We also designed marketing materials using the new branding guidelines, including social media graphics and promotional flyers.
Once the brand identity was established, we focused on the organization's YouTube channel. We worked with the Girls For STEM team to develop a content strategy to effectively communicate their mission and values through engaging video content. We then worked with the team to produce and edit videos to inspire and educate their target audience.
We also designed and developed a custom website using Webflow, creating a visually appealing layout that was easy to navigate. We added some cool stuff to improve how users interact with our website. This includes a form to sign up for our newsletter, details about upcoming events and projects, and a resource section with useful tips for girls interested in STEM jobs.
Finally, we implemented a comprehensive SEO and marketing strategy to increase Girls For STEM's visibility and reach. This included optimizing the website for search engines, creating social media profiles, and running targeted online advertising campaigns.