The main objectives of the project were to:
We began the project by working closely with the Girls For STEM team to understand their vision and goals for the organization. We conducted extensive research to gain insight into their target audience and the types of messaging that would resonate with them.
Next, we designed a new brand identity for Girls For STEM that reflected their values and mission. This included a new logo, color palette, and font choices. We also designed marketing materials using the new branding guidelines, including social media graphics and promotional flyers.
Once the brand identity was established, we focused on the organization's YouTube channel. We worked with the Girls For STEM team to develop a content strategy to effectively communicate their mission and values through engaging video content. We then worked with the team to produce and edit videos to inspire and educate their target audience.
We also designed and developed a custom website using Webflow, creating a visually appealing layout that was easy to navigate. We added some cool stuff to improve how users interact with our website. This includes a form to sign up for our newsletter, details about upcoming events and projects, and a resource section with useful tips for girls interested in STEM jobs.
Finally, we implemented a comprehensive SEO and marketing strategy to increase Girls For STEM's visibility and reach. This included optimizing the website for search engines, creating social media profiles, and running targeted online advertising campaigns.
The rebranded identity, marketing materials, and website for Girls For STEM were highly successful in creating a positive impact. The organization saw a significant increase in website traffic and social media engagement, and they received positive feedback from their target audience. The YouTube channel was also a hit, with a growing number of subscribers and high viewer engagement.
Overall, the project was a success and helped Girls For STEM to effectively communicate its message and inspire more girls to pursue careers in STEM.
