The main objectives of the project were to:
- Develop a cohesive and compelling brand identity.
- Write compelling copy that clearly communicates the organization’s mission and values.
- Design and develop a custom website using Webflow that is easy to navigate and visually appealing.
- Increase the organization’s visibility and reach through effective SEO and marketing strategies.
We began the project by working closely with the Kebaso Foundation team to understand their vision and goals for the organization. We conducted extensive research to gain insight into their target audience, and the types of messaging that would resonate with them.
Next, we designed a new brand identity for the Kebaso Foundation that reflected its values and mission.
The work included a new logo, color palette, and font choices.
With the brand identity out of the way, we turned our attention to the website. We worked with the Kebaso Foundation team to develop a content strategy that effectively communicates the organization’s mission and values. We then wrote all of the copy for the website, ensuring that it was compelling, informative, and easy to read.
We designed and developed the website using Webflow, creating a custom layout that was visually appealing and easy to navigate. We also incorporated several features to enhance the user experience, including:
- Contact forms,
Student sponsorship application,
Connection to a donation processing platform,
Finally, we implemented a comprehensive SEO, marketing, and social media strategy to increase the Kebaso Foundation’s visibility and reach.