The main objectives of the project were to:
- Develop a cohesive and compelling brand identity for Lifestyle Medicine Global.
- Write compelling copy that clearly communicates the company's mission and values.
- Design and develop a custom Content Management System (CMS) website using Webflow that is easy to navigate and visually appealing.
- Increase the company's visibility and reach through effective SEO and marketing strategies.
We began the project by working closely with the Lifestyle Medicine Global team to understand their vision and goals for the company. We conducted extensive research to gain insight into their target audience and the types of messaging that would resonate with them.
Next, we designed a new brand identity for Lifestyle Medicine Global that reflected its values and mission. This included a new logo, color palette, and font choices.
Once the brand identity was established, we focused on the website. We worked with the Lifestyle Medicine Global team to develop a content strategy that effectively communicates the company's mission and values. We then wrote all the copy for the website, ensuring that it was compelling, informative, and easy to read.
We designed and developed the website using Webflow, creating a custom layout that was visually appealing and easy to navigate. We added some features to improve user experience on our website, such as a newsletter sign-up form, information on upcoming events, and a resource section for adopting a plant-based diet.
Finally, we implemented a comprehensive SEO and marketing strategy to increase Lifestyle Medicine Global's visibility and reach. This included optimizing the website for search engines, creating social media profiles, and running targeted online advertising campaigns.