The main objectives of the project were to:
We began the project by working closely with the Lifestyle Medicine Global team to understand their vision and goals for the company. We conducted extensive research to gain insight into their target audience and the types of messaging that would resonate with them.
Next, we designed a new brand identity for Lifestyle Medicine Global that reflected its values and mission. This included a new logo, color palette, and font choices.
Once the brand identity was established, we focused on the website. We worked with the Lifestyle Medicine Global team to develop a content strategy that effectively communicates the company's mission and values. We then wrote all the copy for the website, ensuring that it was compelling, informative, and easy to read.
We designed and developed the website using Webflow, creating a custom layout that was visually appealing and easy to navigate. We added some features to improve user experience on our website, such as a newsletter sign-up form, information on upcoming events, and a resource section for adopting a plant-based diet.
Finally, we implemented a comprehensive SEO and marketing strategy to increase Lifestyle Medicine Global's visibility and reach. This included optimizing the website for search engines, creating social media profiles, and running targeted online advertising campaigns.
The recent rebranding and website launch of Lifestyle Medicine Global turned out to be a huge success! The new branding has resonated well with the target audience and the website looks amazing. The redesign has given Lifestyle Medicine Global a new edge in communicating their message of promoting health and wellness. Overall, it has been a great move that has benefited the organization positively. The company saw a significant increase in website traffic and inquiries and received positive feedback from its target audience. The website was easy to navigate and provided a clear and compelling overview of the company's mission and values.
The project was successful and helped Lifestyle Medicine Global communicate its message efficiently and attract more clients interested in a healthy lifestyle.
