The main objectives of the project were to:
- Develop a cohesive and compelling brand identity for Sanel Accounting.
- Write compelling copy that clearly communicates the company's services and values.
- Design and develop a custom Content Management System (CMS) website using Webflow that is easy to navigate and visually appealing.
- Increase the company's visibility and reach through effective SEO and marketing strategies.
We began the project by working closely with the Sanel Accounting team to understand their vision and goals for the company. We conducted extensive research to gain insight into their target audience and the types of messaging that would resonate with them.
Next, we designed a new brand identity for Sanel Accounting that reflected its values and services. This included a new logo, color palette, and font choices.
Once the brand identity was established, we focused on the website. We worked with the Sanel Accounting team to develop a content strategy to communicate the company's services and values effectively. We then wrote all the copy for the website, ensuring that it was compelling, informative, and easy to read.
We designed and developed the website using Webflow, creating a custom layout that was visually appealing and easy to navigate. We improved our website's user experience by adding features like a sign-up form for our newsletter, information about our services and pricing, and a resources section with useful tips and tools for small businesses.
Finally, we implemented a comprehensive SEO and marketing strategy to increase Sanel Accounting's visibility and reach. This included optimizing the website for search engines, creating social media profiles, and running targeted online advertising campaigns.