Essanmedia - SEO Services

What is Digital Marketing?

Digital marketing refers to advertising delivered through digital media such as websites, social media, search engines, mobile apps and email.

seo services

Search Engine Optimization is a very important part of any content marketing. This term is thrown around a lot and it can be confusing as to what it is exactly. In layman’s terms, SEO is simply a standard to make content more readable and searchable.

Think of Google as a stranger you’re meeting for the first time.

For the stranger to know who you are, you have to introduce yourself, tell the stranger your name, what you do and some other information deemed important to you. Without the introduction, the stranger will have no idea who you are.

So, unless your content is introduced to the Google search engine in a language that Google understands, it won’t be found.

Improve your online presence today!

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We also offer LOCAL SEO SERVICES to help businesses dominate their local search engine rankings.

EMAIL AUTOMATION

This is the part that brings every aspect of digital marketing together. When done right you could get an insight on the behaviors of your audience, what’s working and what’s not.

There’s a wide range of email automation software to choose from. This is not the typical gmail.com but specialized software that allows you to create workflows based on behaviors.

Let us help you get the right email automation tools that will ensure that your emails stay away from the spam folder.

Email Marketing

Email is still the most effective way to communicate with your audience. Email is like a phone. people check who’s calling and decide whether to pick up or not.

Your goal as a business is to be that one person that everyone picks up when you call. You want people to open your emails because they’re curious as to what you have to share.

The most important element of a successful email campaign is trust. People will only open your email if they trust you. Every email campaign must be relevant, strategic and must have great content.

Let us help you get your email marketing up to speed.

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FREQUENTLY ASKED QUESTIONS

How long will it take to appear at the top of Google?

The time it takes for your website to appear on page 1 of Google depends on a number of factors. It depends on the search phrase people are using to find your website and the number of other websites that are also available for those search phrases.

Nobody can truly say how long it will take for your website to appear at the top of search engine results pages (including people who actually work for Google), however, there are a number of factors that can improve your chances.

Building your website on Webflow is a good start as it has some great Search Engine Optimization fundamentals built-in. Creating unique and interesting content on a regular basis for your website is also critical to increase your visibility amongst search engines.

Another best practice is to participate in discussions and comment on other websites in your industry, offering your website link to be published as a backlink. Launching your website and then forgetting about it is a surefire way to get lost in the noise.

How will I know if anyone is visiting my website?

We will install Google Analytics software on your website and show you how to log into your Google Analytics account where you can see a wide range of statistics about your website including a number of visits, page views than the amount of time people are spending on your website.

Once the Website Care Plan is activated you will also receive more detailed analysis every month about your website performance and recommendations on how to improve.

What happens if I want to add some features to the website while you’re building it?

While we like to be flexible and responsive to your needs, we also like to deliver what we promise within the time frames and budgets we have allowed. If you ask us to add new features to your website while we’re building it, we will most likely ask why.

If we all agree that your new request will help us achieve our objectives then we will be more than happy to oblige. If your new feature is something you would like to add to your website but is not directly tied to your original objectives then we will suggest that we schedule it for a second iteration of the website once it has been launched.

This would require a new proposal.

Why do you use Webflow?

We believe that every project is unique. Unlike other CMS platforms that are based on templates, Webflow provides us with the flexibility to design whatever we want according to your business needs.

Above all, Webflow offers great hosting, speed, and security for our client's websites. Since Webflow sites are built on HTML and CSS, your website will have little to no maintenance and secured.

What happens after the website is launched?

Once your website is launched, we will provide support to make sure any bugs have been ironed out and that you are confident using your new website. After that, we will train your team on how to update the website.

In case you do not have a team, we do offer low cost update plans that you can get as needed.

Do you provide content for the website?

The client is responsible for 100% of the content. This includes images and copy.

However, in case you need help with creating content, we do offer content strategy services that will help you come up with the best content for your target audience.

Who do I call if something goes wrong with the website or I can’t figure something out?

We are your first point of call should something go wrong with your website. We will determine whether it is something the hosting company needs to fix or something that we can take care of, and immediately take the appropriate action to restore your website or fix the problem.

SEO + Marketing Services

Essan Media Productions